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Monday, April 6, 2009

Tracking Your MLM Business Part 2

In my last blog post, I talked about how I track my individual activity. Today I am going to talk about how I track my activity of working with my organization.

You can be the best in the world at activities that contribute directly to your own personal production. However, if you want to have an organization that duplicates what you do, even more important is being the best in the world at convincing your organization that they can do the activities that are necessary to build a network marketing business.

That takes time and you really need to invest time with your organization so that they will learn how to do your business. There are too many people that know how to recruit people, however, they don't know how to sponsor people.

What's the difference? Recruiting somebody is just getting them in the business. Sponsoring people is taking them by the hand and showing them how to do the business.

Here are the activities that I track related to how well I am working with my organization...

  • In Home Presentations
  • Business Briefings
  • Incoming 3 way calls
  • Conference Call dials
  • Game Plan Interviews
  • In Person Training Attendees
  • Team Dials (open)
  • Team Dials (non open)
  • # of sales (open)
  • # of recruits (open)
  • # or sales (total)
  • # of recruits (total)
So what do each of these categories refer to?

Whenever we sponsor a new distributor into my organization we instruct them to have an in home presentation so they can share the business with their friends and family. I attempt to track the number of these that are going on in my organization.

Now my team is too big for me to know the actual amount, but the ones that are close enough to me in my line of sponsorship for me to know about, I track those. This number gives me a good gauge as to how we are doing in recruiting as well as getting new recruits started the right way.

Business briefings are the number of guests that my organization has showing up at their local weekly opportunity presentation that takes place in their area. Like in home presentations, my team is too big for me to know the exact amount, but for the team that I have in my local market as well as anybody in an outside market that is close enough to me in sponsorship for me to know if they had a guest out, I track that.

Incoming 3 way calls are the amount of calls that I personally took from someone in my organization with a prospect on the line for me to answer their questions. Conference call dials are the amount of phone calls that I made to promote to my organization our team's training conference calls.

Game plan interviews are the amount of new recruits that I have personally done a game plan interview with. A game plan interview is basically a session that takes place in person if they are local or on the phone if they are long distance where I help them map out their goals and get their business up and running. I do these for everyone who I personally recruit as well as anyone who my team recruits that's not underneath another leader.

In person training attendees are the amount of people on my team that attended an in person training in their local market each week. Team dials are the amount of phone calls that I've made to my organization to attempt to inspire them to build their business, to check up on them, to see how I can help them or to answer questions they might have.

Number of sales are the amount of services that my team has sold. Number of recruits are the amount of new distributors that my team has sponsored.

Now you might also see two words, open and non open or total. Open refers to any distributor that is not underneath another person who is at least at my level in the compensation plan or above. Yes I have a person on my team who is higher than me in the compensation plan. A nice problem to have!

Non open refers to distributors who are underneath someone who is at least at my level in the compensation plan. Total refers to both combined.

These are the numbers that I track on a regular basis. If I'm not happy with my team results, all I have to do is go back to these numbers over the last 90 days and I can easily tell what the problem is just by looking at these numbers.

Like the personal numbers, I track these on an Excel spreadsheet as well.

If you're not tracking in your business, I highly recommend that you do so. Only by tracking your business can you plan, do and review. You plan what you want and what activity you are going to do to build your business. You do the activity. You then review what you did and see how you can improve.

That is the key to building a long term successful and thriving organization!

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