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Friday, August 28, 2009

The TRUTH About Network Marketing Success

Today I want to talk to you about the truth about network marketing success. If you are a regular reader to this blog, this is not one of these posts that you want to skip over. In this post I have captured some significant insights that if you take them and apply them, they can really help you get over the hump and take your business to the next level.

I'm going to highlight some of the biggest misconceptions and show you how to overcome them so that you can create success in your business that you only dreamed was possible.

While I wish I could take credit for these concepts, I cannot. While I have been significantly more successful than the average network marketing distributor, I am on the journey just like you are. What I have been fortunate enough to experience is being able to associate with people who have achieved incredible levels of success in this industry.

So let's highlight the three biggest misconceptions...

1. All I have to do is...

Whenever you start uttering these words you are setting yourself up for a letdown. In business it is almost NEVER as easy as it seems. Everything seems so simple when you are looking at the compensation plan for the first time.

"All you got to do is recruit 3 people, help them recruit 3, help those get their 3, etc..."

Or the other deception is when you get started and you are recruiting in your warm market. You start to sign a lot of people up because you have a reputation and you are able to capitalize on relationships that you have cultivated over the years. However, once your warm market runs out and you have to move to the cold market, it's a whole new ballgame!

So don't set yourself up for a disappointment because of unrealistic expectations!

2. I'm going to wait until I start making money and then I will...

This is a very common one. I see this all the time across the industry. The problem that people who have this philosophy don't seem to understand is that whatever comes after the "then I will" is probably what they need to be doing before they start making money. For example...

"When I start making money, then I will have a better attitude."

"When I start making money, then I will go to my company convention."

"When I start making money, then I will start buying those books and tapes."

"When I start making money, then I will buy tools for my business."

It just doesn't work that way. You won't make money if you don't have a good attitude first. You won't make money if you don't go to the company convention. You won't make money if you don't start buying those books and tapes. You won't make money if you don't buy tools for your business.

3. Needing to know everything about everything...

This one killed me! Have you ever taking one of those personality profiles? The most common one that I've seen in network marketing is the colors. There are four colors that describe four personality traits. They are as follows...

Red - Results motivated
Blue - Fun motivated
Green - Facts motivated
Yellow - Relationships motivated

I am a combination of red and green, which can be a very powerful yet very dangerous combination in a network marketing business. The red in me wants results right away as quickly as possible. The green in me wants to know everything about everything.

It took a long time, but I have very recently come to accept the fact that it is impossible to know everything about everything. I know understand that sometimes you are going to have to just take the best action that you can think of at this point in time and you will figure it out as you go along.

Practically every distributor that I know personally that has achieved network marketing success understand this. One of my mentors likes to joke when I ask certain questions that we aren't trying to calculate the trajectory of a rocket ship flying to the moon!

The bottom line is the series of events that are going to trigger the biggest portions of your success are events that you simply cannot predict and plan out. That's why it is important that you just stay engaged in the activity, be consistent, be persistent, and constantly engage in personal development. If you do those things, everything else will work itself out.

To conclude, let me share with you some stories of how some very successful leaders were recruited into the industry.

One distributor exposed someone at his job. They weren't interested. The distributor asked for referrals and they referred him to someone else. This 2nd person wasn't interested but referred him to someone else. The 3rd person wasn't interested but referred him to someone else.

The 4th person wasn't interested but referred him to someone else. The 5th person was interested in the product but wasn't interested in the opportunity. She referred him to her son. The 6th person, her son was interested and now makes over a half a million dollars a year!

A couple met another couple at the mall and gave them a CD. They listened to it, liked what they heard. They invited that couple out to a meeting. The couple came to the meeting, got excited and signed up. It took them 90 days just to sign up 1 person.

They struggled for 18 months but eventually hit the leadership position in the company. They made a good full time income for several years, eventually got it up to a six figure income. However one day something just clicked and over a 5 year period they went from making $100,000 a year to possibly making $100,000 this month!

By the way, that original couple that recruited them? They were terminated by the company for unethical business practices.

A distributor in California called a business opportunity lead in North Carolina. The guy in North Carolina signs up but doesn't do a whole lot. What he does do though is share it with his brother. His brother signs up, goes to work and in 72 days hits the leadership position in the compensation plan.

His brother doesn't last though, but he did sign up a guy, who signed up another guy who was a carpenter. That carpenter signed up one of his clients, who was an assistant Pastor at a church.

That assistant Pastor has earned a full time income for the last 4 and a half years, has an organization of thousands of distributors in over 35 states and is closing in on a six figure income. By the way, none of those other people are in the business anymore.

That's the truth about network marketing. If you apply it and are willing to stick around long enough to make it happen, success is just a matter of time for you. However, if you continue to fight it, you will continue to struggle and eventually you will quit.

Don't be another casualty in this industry. Embrace the truth about this industry!

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