Four Levels of MLM Recruiting On Facebook

There are four levels of MLM recruiting on Facebook. The good news is you don't ever have to progress beyond level one in order to be able to use this as a powerful strategy for building your MLM business.

However, those distributors that can master all four levels often find the recruiting process much easier and less frustrating.

Let's examine the four levels of recruiting on Facebook!

Level #1 - Hunting: The first level of recruiting on Facebook is hunting. As a hunter, you basically use Facebook as a tool to meet new people. You do this by finding friends with similar interests, building relationships with them one on one and when the time is right, piquing their interest about your business opportunity.

We have recruited a number of distributors into my organization using level 1 recruiting so it is a very effective strategy. In fact, the large majority of the distributors that joined my organization as a result of a social networking website like Facebook came from the hunting approach.

Level #2 - Fishing: The second level of recruiting on Facebook is fishing. As a fisher, you basically use Facebook as a tool to attract people to you. You do this by placing bait throughout the Facebook network. Your goal is to make the bait enticing enough that a prospect who may be interested in your business opportunity to actually request information from you.

An example of fishing is updating your status with a message to attract potential prospects. One time I updated my status to say "My company is looking for people interested in earning extra income working 4-6 hours a week." I had a number of people send me a message requesting more information.

Level #3 - Attraction Marketing: The third level of recruiting on Facebook is attraction marketing. This is a more advanced form of fishing. Like fishing you put out bait to attract people to your business. However, with attraction marketing, you use more advanced bait that demonstrates your expertise and how you can help someone.

For example, let's say you are an attorney or a legal professional. You can write notes on your Facebook profile or create videos that offer information that would be of value to others in your profession. Then place a call to action for additional information, but make sure that information ties to your MLM business in some way. Some people will take the call to action and now you have a hot prospect for your business.

Level #4 - Celebrity Marketing: This is the fourth and highest level of recruiting on Facebook. Very few people ever reach this level. However, if you are fortunate enough to be one of those few people, it can be a very powerful tool for helping you to build your MLM business.

Celebrities have a lot of influence. This is why companies pay them millions of dollars to endorse their products. Well you can become a celebrity on Facebook by building a massive following of others who are interested in what you have to offer. By doing so people will come to respect you so much that they will follow anything you endorse just like they do for celebrities in real life.

So these are the four levels of recruiting on Facebook. My question to you is what level of recruiter are you right now and what level of recruiter do you want to be?