The Tortoise and the Hare In Network Marketing

Have you ever heard of the children's story called The Tortoise and the Hare? If you haven't, I've included a link to the story. Please read the story first and then continue reading this blog because you will need to be familiar with the story first before you can understand the points that I'm going to make as to how this correlates to building a network marketing business.

There are a lot of "hares" in network marketing. In the almost 6 years that I've been involved in this industry, I see them all of the time. One of my mentors Jeff Olson tells a story in his training about the "insurance guy" that is very typical in network marketing.

You recruit a guy who is the #1 insurance salesperson in his company. You are very excited because this guy has a sales background and a proven track record of being successful in sales. This guy goes out and in his first week he sponsors 5 of his sales buddies. The very next week his buddies each go out and sponsors 5 of their friends. Now you are so excited! You say to yourself "I am so happy, I finally found one of my A players"

90 days later, none of them are in the business anymore and you are standing around wondering what happened.

Anybody can get off to a fast start in the network marketing industry. However, the real question is, are you able to build a sustainable business that is going to spit off cashflow to you and your family for the rest of your life? Only a select few are able to do that because only a select few have the discipline and the fortitude necessary to build and create that type of business.

I've seen people in my company race through the compensation plan. Some of them have even created checks of $2,000, even $5,000 their very first month in the company. However, because they had the mentality of the hare, they weren't able to build a sustainable business and as a result, they are no longer involved in the business.

In fact, I know of a number of people in my company who were able to earn a $100,000 income over a 12 month period who are either no longer with the company or if they are still with the company, they aren't earning anywhere near that amount right now. I've even seen people who were able to earn a $250,000 income over a 12 month period who are either no longer with the company or are not earning anywhere near that amount.

It doesn't matter if you build this business slow or fast. What really matters is your ability to build this business steady. The person that is able to engage in a steady consistent stream of activity over a sustained period of time is the person who will be able to build the lifetime residual income that we all dream about in this industry.

So which one are you? The tortoise or the hare?